Joe Polish is a marketing genius. With an outrageous level of persistence, creativity and gift of gab this remarkable man has turned businesses into gold.

His unorthodox yet effective approach on marketing has dubbed him king of the most successful coaching organization in the cleaning and restoration business. Joe is so awesome he’s even got Sir Richard Branson asking him to lead his charity – Virgin Unite.

Now in general, Joe doesn’t share his marketing secrets with just anyone. He’s pretty selective. And will only give his ideas away to his Genius Network Mastermind group. But because he felt so comfortable with the tribe, he revealed his latest marketing strategy to us at last year’s Awesomeness Fest.

So if you’ve been searching for the most cutting-edge out-of-the-box marketing ideas, you have to hear him out. It’s a strategy that as he says is “completely badass”…